Update: 5:36

Emergency services are responding to a serious crash on Broadlands Road near Taupō.

Police can now advise two people have died in a crash on Broadlands Road near Taupō this afternoon.

One other person has been critically injured.

The crash, involving two vehicles, was reported to Police at 4.10pm.

The road is expected to remain closed for some time and diversions are in place.

Update: 4:45

The crash, involving two cars, was reported to Police at 4.10pm.

Initial information from the crash scene is that there are serious injuries.

An update on injuries will be provided when more information is available.

Traffic management is being put in place and motorists are asked to follow the directions of emergency services staff.